Practical software and AI for your business.
AI is cool and trendy, but that’s not what I’m about. Sometimes the most effective solutions are the most boring. I build software for small and medium-sized businesses, with AI where it gets the best result, and every job has to do at least one of these:
- More customers, from Google, ChatGPT and your own website.
- Hours back every week, by empowering your employees’ efficiency and quality with better tools.
- Fewer mistakes and faster replies, so customers get a higher quality of service.
If it won’t do one of these, it’s not worth building.
How much of your week goes on work nobody pays you for?
These are a few of the usual time wasters, and they’re only the tip of the iceberg. Tick the ones that are yours.
Most of that list is work software can do.
1×
VideoPhotoPortrait
All good, we’ve booked someone else.
He’d like to see who’s been playing with his phone.
You’re careful about privacy and security, and so am I. I make sure every project I build is private and secure.
Aren’t you impressed by my attention to detail, though? I put the same effort into every project I build for clients.
Add your email address in the From line so I can write back.
“” does not appear to be a valid email address. Verify the address and try again.
Write me a line or two first.
It didn’t go through. Try the form further down this page, or email lachlan@apexascents.com.
Can’t always pick up like that? I can get you some time back.
That was quick. Want to stop losing jobs like that one?
Yes, that’s really me. Say hello.
Got it. I’ll write back to you.
Send me a messageLet’s shine a light on where your week goes, and get some of it back.
Don’t trust a number someone typed in. Follow the formula back to where it came from.
Send me a messageHere’s one I fixed.
10 hours a week
Minutes
One video business had someone spending ten hours a week watching clips, getting them transcribed, naming them and writing their titles and captions. Now they drag a clip into a folder, and minutes later it’s all in a spreadsheet.
You deal with me, start to finish.
I’m Lachlan. I built that video tool in an afternoon, and I’ll be the one building yours. I don’t sell you a project and hand you to a junior, and you never have to go through anyone else to reach me. I understand your project because I’m the one building it, and I look after it once it’s running. I take on fewer clients so I can do it myself and ensure it’s done right.
I’m based in Brisbane, Australia, working with clients all over the world. It isn’t all clips and spreadsheets. I’ve built betting models that turn a profit and web apps about everything from football to fortune telling. So ask me anything. You never know.
More about me and how I workThree ways I can take it off you.
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Re: Everyone says we need AI. Do we?
Lachlan to you
2:14 pm
Less than you’ve been told. It can draft your customer emails and pull the numbers out of your reports, and your team could learn that in an afternoon.
You don’t need me to build anything.
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Workflow automation
A message comes in, and everything around it is done before you read it.
See how it worksTuesday, 9:47 pmSame as last time please, but at the second site too. Last timeJob 1041, $2,650 Second siteAddress from their last invoice This price$5,480, at this year’s rates NoticedThey still owe $880 from August Quote and reply are ready for your yes. -
Custom software
When nothing on the market fits, or the thing you need doesn’t exist yet.
See how it worksRe: This is probably a dumb question Our best estimator retires in March and it’s all in their head. Can we get it out?
Lachlan to you
9:05 am
Not dumb. Every quote they’ve written shows how they think, so I’d build something that learns from those, and you check its numbers until you trust them.
Send me a few and I’ll show you.
You don’t need to know which one. Tell me the job and I’ll tell you. Ask me anything
Human. Human. Real person. HUMAN.
You’ve had that call. So have your customers. People pick AI slop straight away, and then they start to doubt the rest of your business.
I won’t build you that. If people ring because they want a person, I’ll tell you to keep the person, and I won’t take the money.
1×
VideoPhotoPortrait
All good, we’ve booked someone else.
He’d like to see who’s been playing with his phone.
You’re careful about privacy and security, and so am I. I make sure every project I build is private and secure.
Aren’t you impressed by my attention to detail, though? I put the same effort into every project I build for clients.
Add your email address in the From line so I can write back.
“” does not appear to be a valid email address. Verify the address and try again.
Write me a line or two first.
It didn’t go through. Try the form further down this page, or email lachlan@apexascents.com.
How often have you seen posters that look like this?
Classic AI slop. Business owners are busy looking after their core business. They don’t have time to make marketing posters, or to learn how to prompt ChatGPT with their brand and style. So out comes an AI slop poster, and up it goes in the shop window.
I’m not kidding, once you notice, you’ll never un-notice it. They’re everywhere and they’re an eyesore. I was in New Zealand recently and I couldn’t believe my eyes. Seeing this one in the toilet at a restaurant was the cherry on top. Though it was funny the owner did it.
I can set you up an automation that makes marketing material in your brand and style. You type what you want, and you get consistent, good-looking material every time. Or I can teach you to do it yourself. It’s super simple.
Ask me about itOr start with something ready to go.
1×
VideoPhotoPortrait
All good, we’ve booked someone else.
He’d like to see who’s been playing with his phone.
You’re careful about privacy and security, and so am I. I make sure every project I build is private and secure.
Aren’t you impressed by my attention to detail, though? I put the same effort into every project I build for clients.
Add your email address in the From line so I can write back.
“” does not appear to be a valid email address. Verify the address and try again.
Write me a line or two first.
It didn’t go through. Try the form further down this page, or email lachlan@apexascents.com.
Website Assistant
When someone asks a question on your website at night, they get an answer and you get their name and number. You get 1,000 Brain Power free to try it on your own site.
Try it with free credit
SEO Article Authoring
Writes articles that answer what your customers search for, and puts them on your website on the dates you choose. Your first article is free.
See how it works
AI Visibility Audit
Shows you who ChatGPT and the others recommend when your customers ask, and what to fix to start showing up.
See how it worksWhat’s on your mind?
Tell me about an idea or something you want done. If you’re not sure where to start, ask me to look at how you work and I’ll recommend what to change first.
It comes straight to me. Lachlan