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Find out who ChatGPT recommends instead of you.

People ask an assistant who to call now. This puts your customers’ questions to ChatGPT, Claude, Gemini, Perplexity and Grok and shows you who they recommend, and why.

Get access Or have me run it for you, free for a limited time (usually $100)
The top of a sample AI visibility audit for a plumbing business in Brisbane: two of five assistants name you, here is the plan for the other three. ChatGPT names it in 9 of 12 questions and Gemini in 8, both green; Perplexity in 4, yellow; Claude in 1 and Grok in none, red.
Your report opens with who names you, and how often.

You’d never know ChatGPT was sending your customers to someone else.

ChatGPT

For a switchboard upgrade on the northside, another business and this business both come up often, with good reviews and clear pricing pages. another business is another option.

Claude

I’d look at another business⁠, which lists switchboard work on its site, or another business⁠, which is well reviewed locally.

Gemini

Electricians in that area with strong reviews include another business⁠, another business and another business⁠.

Perplexity

This business lists switchboard upgrades for older homes on its service page1. another business appears in a local directory2.

  1. 1 This business · Switchboard upgrades
  2. 2 another business · Electricians, Brisbane North

Grok

Depends how old the house is. another business if you want it done this week, another business if you want three quotes first.

Two of five named this business. Three sent the job to someone else.

What’s in the report.

The rest of the sample report. What is holding it back: AI reads 123 sources about the market and cites the website in none of them, the phone number differs across the places AI looks, and the Appliance Installation page is too vague to quote. Then a five step plan in order, starting with one phone number everywhere this week, and what is already working.
What’s holding you back, and the plan in order.

Each answer comes with the pages it was built from. When a competitor keeps getting named, you can open the page that put them there.

It also asks each assistant about you by name. If one thinks you do commercial fit-outs and you don’t, or puts you in the wrong suburb, you’ll see it.

Then a list of what to fix, in order. Some of it is plain website work, like saying which suburbs you cover. Some of it is structured data, the code that tells an assistant your name and services without it having to guess. The app writes that part for you.

Nobody can make ChatGPT pick you.

I’d be wary of anyone who says they can. What you can do is make your website and listings say clearly what you do and where you do it, then check again a month later to see whether the answers moved.

Set the audit to run weekly or monthly and the report comes to your inbox. From the second run, you can see which assistants have started naming you.

A strangerMon 2:13 am

GUARANTEED #1 on ChatGPT in 30 days!!!

Hi {first_name}, we can make ChatGPT recommend your business to every customer who asks. Only $499 a month. Results guaranteed or your money back.*

*Money not back.

You’ve probably had this one.

What would your customers ask?

The audit starts with the questions people type into ChatGPT when they need someone like you. Tell it what you do and where.

Questions12 to ask

  1. Who’s the best electrician on Brisbane’s northside?
  2. Can you recommend an electrician on Brisbane’s northside?
  3. Which electrician on Brisbane’s northside has the best reviews?
  4. and nine more like them

Five assistants, several runs of each question. The report reads every answer so you don’t have to.

Running one yourself.

Sign up and give it your website. It reads the site and writes twelve questions like the ones above, about the services your website lists. Change any of them, add the ones your customers actually ask you, and name the competitors you already know about. Nothing runs until you approve it.

Then every question goes to each assistant several times, with web search on, because one answer on its own can be a fluke.

It’s paid in Brain Power, the same balance as the other Apex apps. An audit is one of the heavier jobs and needs more than the 1,000 free you start with, so you’ll top up before your first one, and you see an estimate before it runs. Top-ups are $49 for 5,000, or a monthly plan from $49 for 6,000, with no contract.

Get access

Or I’ll run it for you.

Freefor a limited timeusually $100

Send me your website. I’ll run the audit, analyse what comes back and put it on one easy-to-read page, then we can sort the fixes worth doing from the ones that aren’t.

Depending on what it finds, I can make the improvements for you, and keep monitoring and maintaining it afterwards if you want that. I quote that part once I know what’s involved.

Ask me to run it

What people ask before they run one.

We already rank well on Google. Isn’t that enough?

Not always. An assistant reads a handful of pages and names two or three businesses. You can rank for your keywords and still not be one of them, which is why it’s worth checking.

Why twelve questions and not just one?

Because the wording changes the answer. When someone asks ChatGPT or Google’s AI Mode a question, it splits it into several smaller searches and builds its answer from the pages that come back. Ask the same thing another way and it runs different searches, which can turn up different pages and a different business. Twelve questions, each asked several times, show you who keeps coming up.

Do I have to change anything on my website first?

No. It only reads your public pages, and nothing gets installed on your site.

What if I’m not a local business?

It still works. The questions come from what your website says you do, so an online shop or a consultancy gets questions that fit it instead of “near me” searches.

Want to see what they say about you?

Send me your website and I’ll get you started. I built the audit, so you can ask me about anything in it.

Optional. Include these if you want the free audit.

Anything you send me can go into third-party AI tools, to reply to you, to run your audit if you ask for one, and to run the business. Privacy policy.

It comes straight to me. Lachlan