Apex Ascents is one person, and I write the code.
I’m Lachlan Ryan, based in Brisbane, with clients all over the world. I find the jobs that take your team longer than they should, then connect the tools you already have or build software to do them. I’ve also built three apps for small business websites.
Why I started Apex Ascents.
It felt like magic, and it still does.
I started Apex Ascents in 2022, right as I was finishing uni. I’d been watching where LLMs were heading and just jumped on it. Got hooked straight away. It felt like magic, and it still does. Put my head down and stayed there.
What keeps me going is how often I spot it. I’ll be talking to a client, a mate, my family, whoever, and I notice stuff they’re doing by hand that AI could just do for them. It’s everywhere. People could figure it out. They’re just busy running a business and haven’t had time to keep up with how fast this is moving.
No two projects look the same.
One month I’m building a tool to pull the key facts out of court transcripts, the next it’s one that gets a video company’s clips ready to post, with plenty of ordinary business stuff in between. If it can be built and it’s worth building, I’m interested.
Transcript of proceedings214
Here’s the whole company.
Nobody sells you a project here and passes you to someone junior. You talk to me from your first message to long after it’s running, I write every line, and you never go through anyone else to reach me.
You send me the problem and show me where the time goes, and I tell you what I’d do about it, including pricing a tool you could buy against a build, or telling you nothing needs doing at all. If you’d like a call, the first 30 minutes are free, and nothing has to come of it.
If we go ahead, I build it in stages. You try an early version and tell me what I got wrong while changes are still cheap. Once it’s earning its keep, I connect it to the rest of how you work, and I’m around for tweaks afterwards. I take on fewer clients so I can do all of this myself.
What are you still doing by hand?
What people ask me.
Are there projects you turn down?
Yes. I’ve got no salesperson to keep happy, so if it’s not worth building, I’ll tell you in the first 30 minutes.
What does Apex Ascents do?
Apex Ascents is me, Lachlan Ryan, based in Brisbane, Australia. I build custom software, workflow automation and AI integrations for businesses, and I make three apps for small business websites. My clients are all over the world and I work with them remotely.
Who do you work with?
Small and medium businesses, in any industry. If your work involves doing the same things over and over, or copying data between systems by hand, I can probably help. For bigger teams I can run Zoom sessions where people bring their ideas and questions, and I tell them which ideas are worth building and which aren’t.
Where are you based, and do you work remotely?
I’m based in Brisbane, Australia, and my clients are all over the world, so the work is remote. If you’re in Brisbane too, I can meet you in person.
Do you use AI to do the work?
Every day. It’s how one person gets through this much. I read what it makes before anyone else sees it, because if nobody checks AI’s work you get slop.
How do you use AI in a business?
Reading and sorting documents, answering customer questions, making marketing material in your own brand and style, working things out from your data, and doing the repetitive work that takes up your day. I only use it where it saves someone time.
How much does it cost?
We agree the scope and price in writing before paid work starts. If the scope changes, we talk about the cost before going on. The first 30 minutes are free, and if you don’t need anything built, I’ll tell you that instead of quoting. Starting prices are on the Services page, and each app has its own.
Send me the problem, or the idea.
Whatever it is. No enquiry is a dumb one, and if I’m not the right person for it, I’ll say so.
It comes straight to me. Lachlan