Skip to content

If nobody sells it, I’ll build it.

The system you’ve outgrown, the spreadsheet only one person understands, the idea you’ve had for years. I’ve built tools that read court transcripts and tools that get a video company’s clips ready to post, and I start with whatever costs you the most.

The first 30 minutes are free.

A workaround gets added, then another, and after a few years it’s just how the job is done.

That’s how a business ends up running on a spreadsheet like this one. I replace it with a system of your own, made around the way you already work. Move a job along the board and see what it does for you.

Your businessDeb

JobsDrag a job, or tap it to move it on

Quoted

Booked

Done

One person spent ten hours a week
getting clips ready to post.

A video company was sending every clip to a transcription service, watching it again to fix the transcript, putting names to the voices, then typing the captions, titles and file names by hand. I turned all of it into one automation. Now they drag a clip into a folder, and minutes later a spreadsheet comes back with the work done.

Clips to post

Clips_ready_to_post.xlsx

File nameSpeakersTranscriptTitleInstagram captionTikTok caption
Bell_Dunn_E12_first-hire.mp4 Marcus Bell Marcus: The first person I hired didn’t work out, and that was on me. I never wrote down what the job was. My first hire didn’t work out, and it was my fault Write the job down before you hire anyone. Marcus learned it the hard way. Full episode in bio. The hiring mistake I made first #smallbusiness
Bell_Dunn_E12_raising-prices.mp4 Claire Dunn Claire: We put our prices up twice last year and lost two customers. Both of them paid late. We raised our prices and lost the right customers Two price rises, two customers gone, and both of them paid late. Claire on why it was a good year. What happened when we raised our prices #pricing
Bell_Dunn_E12_answer-the-phone.mp4 Marcus Bell, Claire Dunn Marcus: What would you tell someone starting out? Claire: Answer the phone. That’s half of it. Half of running a business is answering the phone Claire’s one piece of advice for anyone starting out. Full episode in bio. Best advice I got starting out #business
IMG_4476.MOV, left as it was Nobody (nobody speaks) Not one to post Left blank. Nothing was said. Left blank

Empty until a clip goes in the folder.

Start with a build
small enough to test.

You don’t have to replace a whole system to fix one job. I build the one piece, you try it, and then you decide how much further to go. You’ll know the price before I start.

Heard any of these at work?

A pricing tool that learned from Deb’s old quotes, so anyone can price a job the way she would.

Quote a jobSam

Job sizeMedium

Distance18 km

Needed byNext week

ExtrasTake the old one away

$4,860

Priced from 212 jobs like it. Deb’s own number was $4,900.

Send the quote

A page each customer can check for themselves, so the phone stops ringing about it.

Order 2291 for Mia

  1. OrderedMonday 3 November
  2. MadeWednesday 5 November
  3. On the truckToday, between 1 and 3 pm
  4. Delivered

Change the delivery time

Ask your own files a question and get the answer, with the page it came from.

Search our files4,812 files

What did we agree with the landlord about the air conditioning?

The landlord repairs or replaces it. You pay for a service twice a year.

Lease_2019_signed.pdfClause 14.2, page 11

Every job’s quote against what it really cost, as soon as the job is finished.

October’s jobs12 finished

JobQuotedCostMade

1031 Harris$6,200$4,100$2,100

1033 Lee$3,900$3,950Lost $50

1035 Nguyen$2,800$1,900$900

1038 Patel$8,400$7,960$440

1033 ran two days over. Weekend jobs made the least this month.

The report is in your inbox at 6 am on Monday, already written.

Your weekMon 6:00 am

Last week23 jobs and $18,420 in, $2,100 more than the week before.

OverdueHarris, $860, 12 days. Lee, $3,900, 9 days.

Waiting on an answer6 quotes, the oldest from 21 October.

Forward to my accountant

Tell me about it. If nobody sells it, I’ll build it.

Your idea

Nothing here yet.

Tell me the idea

You show me the job, and I write the code.

You deal with me from the first message to the last line of code. Show me how you do the job today, workarounds and all, because that’s what I design around.

You’ll try an early version and tell me what I missed. We keep talking like that the whole way through the build.

What people ask before they spend money on this.

Surely custom is the expensive option?

Sometimes it is. I’ll price both: building and looking after your own, against a tool plus the work it leaves you doing by hand. If buying is cheaper, I’ll tell you.

We tried a big system once and it was a disaster. Why would this be different?

We start small, with the people who do the job. You test a working version early, so problems show up before you’ve committed to anything bigger.

How much will this disrupt the business while it’s being built?

Testing fits around your team, and where we can, you run the new way beside the old one before switching. I’ll tell you up front how much of your time I need.

There’s already a tool that does most of this. Should we just use that?

Maybe, and I’ll say so if I think it. But check what it doesn’t do. That part ends up in a spreadsheet or someone retyping it, and you pay for that every week.

Do we need a brief before we start?

No. An idea, a bottleneck, or a process held together with workarounds is enough. You can start with nothing except the feeling that something takes far longer than it should.

Who writes it?

I do. The person you first talk to is the person who builds it, so nothing gets lost being handed from a salesperson to a delivery team to a contractor.

What happens to it after it launches?

I look after it. We agree hosting and support before the build starts, and when your business changes, you tell me and get a price before any new work starts.

Got an idea you’re not sure can be built?

Ask me, even if you think it’s impossible. You never know. The first 30 minutes are free.

Optional. Include these if you want the free audit.

Anything you send me can go into third-party AI tools, to reply to you, to run your audit if you ask for one, and to run the business. Privacy policy.

It comes straight to me. Lachlan