Privacy Policy

Last Updated: 13/12/2024

Who We Are
Apex Ascents Pty Ltd (ABN: 74 672 626 550, ACN: 672 626 550) (“Apex Ascents,” “we,” “us,” or “our”) is an Australian-based business that provides custom automations and AI-based services, often including the integration of third-party software and solutions, as well as business process analysis and the implementation of AI where necessary. Our website address is: https://apexascents.com.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information. By using our website, products, or services, or by providing information to us, you acknowledge that you have read, understood, and agree to be bound by the terms of this Privacy Policy.

Scope and Acceptance
This Privacy Policy applies to any personal information we collect through our website, our forms, our communications (including email marketing and follow-ups), and any related services. If you do not agree with these practices, please do not use our website or services.

Data Protection Compliance
We adhere to relevant Australian privacy laws, including the Privacy Act 1988 (Cth) and the Australian Privacy Principles (“APPs”). While we strive to maintain compliance with all applicable data protection regulations, it is your responsibility to review this Privacy Policy and assess whether our practices align with your expectations and requirements.

Information We Collect

Personal Information:
We may collect personal information such as your name, email address, phone number, company details, and any other information you choose to provide when you:

Fill out and submit forms on our website.
Subscribe to our email list or newsletter.
Request information, quotes, or services from us.
Leave comments or interact with website features.

Technical Information and Usage Data:
We may automatically collect certain information about your visit to our website, including your IP address, browser type, device information, referring/exit pages, and other usage data. This information helps us improve site functionality, user experience, and security.

Comments:
When visitors leave comments on the site, we collect the data shown in the comments form, as well as the visitor’s IP address and browser user agent string to help with spam detection. An anonymized string created from your email address (a hash) may be provided to the Gravatar service to check if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture (if provided) is visible to the public in the context of your comment.

Media:
If you upload images or other media to the website, you should avoid including embedded location data (EXIF GPS). Visitors to the website can download and extract location data from images on the site.

Cookies and Tracking Technologies:
We use cookies and similar technologies to improve your experience.

If you leave a comment, you may opt-in to saving your name, email address, and website in cookies for convenience. These cookies last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies.
When you log in, we set up several cookies to save your login and screen display preferences. Login cookies last two days; screen options cookies last one year. Selecting “Remember Me” keeps you logged in for two weeks. Logging out removes these cookies.
Editing or publishing an article sets an additional cookie in your browser that includes no personal data and expires after one day.

Embedded Content from Other Websites:
Articles or pages on this site may include embedded content (e.g., videos, images, articles). Embedded content from other websites behaves as if you visited that other website directly. These external sites may collect data about you, use cookies, embed third-party tracking, and monitor your interaction with that embedded content. We are not responsible for the privacy practices or content of third-party websites.

How We Use Your Information

We use the information we collect for various purposes, including but not limited to:

Providing, maintaining, and improving our website, services, and products.
Responding to inquiries, requests, or communications you have initiated.
Sending newsletters, marketing materials, or follow-up information if you have opted-in to receive them.
Conducting business process analysis and implementing AI solutions as requested or required.
Enhancing our security measures and protecting against potential fraud, misuse, or unauthorized access.
Complying with applicable laws, regulations, and legal obligations.

Disclosure of Your Information

We may share your personal information under the following circumstances:

Service Providers: We may disclose information to trusted third-party service providers who assist us in operating our website, conducting our business, or providing services on our behalf, subject to their obligation to keep your information confidential and use it solely for the purposes we specify.
Legal Requirements: We may disclose personal information if required by law, subpoena, court order, or other legal process, or if we believe in good faith that such disclosure is necessary to protect our rights, property, or safety, or that of our users or the public.
Business Transfers: In the event of a merger, acquisition, dissolution, restructuring, or other transfer of our business assets, user data may be included in the transferred assets.
With Your Consent: We may share your personal information with third parties when you have provided clear, informed consent.

Who We Share Your Data With:
If you request a password reset, your IP address will be included in the reset email. We may also utilize anti-spam and security services that process visitor comments and site data.

Retention of Your Information

We retain your personal information only as long as necessary to fulfill the purposes for which it was collected, or to comply with our legal obligations, resolve disputes, and enforce our agreements.

Comments: If you leave a comment, the comment and its metadata are retained indefinitely to recognize and approve follow-up comments automatically.
Registered Users: For users who register on our website (if applicable), we store personal information in the user profile. Users can view, edit, or delete their personal information at any time, except for their username, which cannot be changed. Website administrators can also view and edit user information.

Your Rights Over Your Data

If you have an account on this site or have left comments, you may request an exported file of the personal data we hold about you, including data you provided to us. You may also request that we erase any personal data we hold, subject to exceptions required by law (e.g., for administrative, legal, or security purposes).

To exercise these rights, please contact us at: [email protected]

Data Security

We implement commercially reasonable security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no internet or email transmission is ever fully secure or error-free. You provide information at your own risk, and we cannot guarantee the security of the information you transmit.

International Data Transfers

If we transfer your personal information outside of Australia or to a jurisdiction with different data protection laws, we will take steps to ensure appropriate safeguards are in place to protect your data in accordance with Australian law.

Third-Party Services and Software Integration

Our services may incorporate third-party software and AI solutions provided by external vendors. While we carefully select our partners and strive to ensure they have appropriate privacy and security measures, we do not control their actions or policies. Your use of third-party integrated software is subject to those third parties’ terms and privacy policies. We strongly encourage you to review the privacy policies of any third-party services you utilize through our integrations.

Disclaimer for Third-Party Misuse and Limitations of Liability:

We provide access to, or integrate, certain third-party AI software and services as part of our offerings. We do not guarantee the suitability, reliability, or legality of third-party software and are not responsible for any misuse, unauthorized access, unintended usage, or wrongful acts committed by third parties.
You acknowledge that third-party software may have its own terms of use, license agreements, and privacy policies, which may differ from ours. We disclaim all liability arising from the use or inability to use third-party software or for any damages resulting from their misuse.
By continuing to use our website and services, you agree that any reliance on, or decisions made based on information, functionality, or outputs from third-party integrated software is at your own risk. We are not liable for errors, inaccuracies, omissions, or defects in such third-party software or its results.
Any AI or automated decision-making tools we implement are provided on an “as is” basis. We make no warranties or representations as to the accuracy, completeness, or timeliness of the AI-driven insights or recommendations provided. You agree to use your own judgment and due diligence before making any business decisions based on AI outputs.

Commercial Activities and Sales

While we are a service-based business, no direct sales transactions occur through our website. However, we may collect contact information through forms for marketing, email newsletters, follow-ups, or to provide quotes and proposals. By providing your information, you consent to receive communications from us related to our services, promotions, updates, or other relevant information. You may unsubscribe from such communications at any time by following the unsubscribe link in our emails or contacting us directly.

Where Your Data is Sent

Visitor comments may be checked through an automated spam detection service. We may also use analytics and hosting services that operate on servers located in various jurisdictions, which may have different data protection standards than those in your country of residence.

Children’s Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can take steps to remove that information.

Changes to this Privacy Policy

We reserve the right to modify or update this Privacy Policy at any time, without prior notice. Changes will be effective upon posting the updated Privacy Policy on our website. Your continued use of our website or services following the posting of changes constitutes your acceptance of such changes.

Contact Us

If you have any questions or concerns regarding this Privacy Policy, our handling of your personal information, or wish to exercise your rights under this Privacy Policy, please contact:

Apex Ascents Pty Ltd
[email protected]