Privacy Policy
Last updated: 11 November 2026
Apex Ascents Pty Ltd (ABN 74 672 626 550, ACN 672 626 550), called “we” here, is based in Brisbane, Australia. This notice explains how we handle information collected through this website, its enquiry forms and our apps, and in the conversations that follow.
What this notice covers
This notice covers visits to apexascents.com, enquiries sent through the website, the AI visibility report, emails from us, and our apps unless an app has its own notice. A contract for client work can set its own terms for that work.
What we collect
The enquiry forms ask for your name and email address, and optionally your business name, website, phone number and a message. A form you reach from an app button also requires your company and phone number. The forms also record the submission time, your IP address, browser details and referral or campaign details, such as the website that sent you here and the first page you visited. Referral and campaign details are held in your browser’s session storage until you close the tab. When you press send, what you typed is also kept in that tab’s session storage, so the form can be filled back in if the send fails. It can stay there until you close the tab.
Enquiries are saved as private records in the website’s database and emailed to us. If you email us directly, we have your address and anything you include.
We also collect public information about you and your business, such as your website, listings and reviews, and what AI tools say about you.
Our apps read public web pages, which can include people’s names and contact details, and they put those pages through AI tools. What our customers type into an app goes through AI tools too.
This notice doesn’t cover what visitors type into an assistant on another business’s website. That business and the app’s own terms cover it, and nothing here gives us any right to those chats.
If you sign up to an app, we hold your account, usage and billing details.
Please don’t send us passwords, identity documents or personal records about your customers or staff.
How we use it
We use information to reply to you, arrange calls, make your report, prepare quotes and proposals, run and improve our business, this website and our apps, keep them secure, promote our business as set out under Emails from us, meet legal obligations, deal with disputes, and for other purposes the law allows.
AI tools
We use AI tools in our work. We may put anything you give us, including your name, email address, phone number and message, and public web information about you or your business, into AI tools, to make your report, reply to you, and run our business and our apps. The tools we use include ChatGPT, Claude, Gemini, Perplexity and Grok, run by OpenAI, Anthropic, Google, Perplexity and xAI, which are based in the United States. We may use others.
These providers receive what goes in, may keep it, and handle it under their own terms, which can include staff review and using it to train and improve their services. Chats in our accounts may stay there.
We don’t control how these providers handle what they receive. We aren’t responsible for their conduct unless the law makes us responsible.
The free AI visibility report
If you send a form that offers the report, we treat that as asking for it, unless your message says otherwise. We ask several AI tools the kinds of questions your customers might ask, and record what they say about your business. If your business trades under your own name, that name is part of what goes in. Their answers can include public information about you, such as reviews, and that goes into the report.
AI answers can be wrong or out of date. The report records what the tools said on the day. It isn’t advice, and what you do with it is your decision.
The same handling applies if you ask us to run an AI visibility audit for you through an app form.
Emails from us
We email you to reply to your enquiry and to send the report you asked for, and those emails can mention our services. If you tick the box on a form, or agree another way, or where the Spam Act 2003 otherwise allows, we can also send you news and offers about our work.
We may share your email address with partners for their own marketing, with your consent where the law requires it.
If we arrange a call
Calls are arranged by email. If a calendar invitation or Google Meet is used, Google handles that information under its own privacy policy, and may process it outside Australia, including in the United States.
Who receives it
The website and its enquiry records are hosted through Hostinger. Enquiry notifications and direct correspondence use Google email services. The website loads Instrument Sans through Google Fonts, so Google receives technical request information such as your IP address and browser details. The enquiry forms use Cloudflare Turnstile to check that a person is sending them. Cloudflare receives technical details such as your IP address and browser details, and uses them to tell people from bots and to improve that check.
We may also disclose information to the AI providers above, other services and people who help us run the business, professional advisers, and authorities, and where reasonably needed for a legal obligation, a dispute, or to protect the business or another person.
Analytics and session recording
We use Google Analytics 4 and Microsoft Clarity to see how people use this website: which pages they read, how they move through them, and which links lead to an enquiry. Google and Microsoft collect this information directly from your browser when you visit. It includes technical details such as your IP address, device and browser type, approximate location, the pages you view, how you scroll and click, any search you run on this site, and the website that referred you. In the EEA, UK and Switzerland, we ask Google Analytics not to store anything in your browser, and Microsoft says Clarity sets no cookies there without a consent signal. Both can still receive details of your visit. Elsewhere both set cookies or similar identifiers without asking.
Clarity also records sessions, meaning it rebuilds how a page was used from your clicks, mouse movement and scrolling, and shows them as replays and heatmaps. A recording can include what you type into a form on this site. Clarity can also set Microsoft cookies that Microsoft uses across its own services, including for advertising.
This information goes to Google and Microsoft, which store it outside Australia, including in the United States, and also use it under their own privacy terms. How Google uses information from sites that use its services: https://policies.google.com/technologies/partner-sites. Google’s privacy policy: https://policies.google.com/privacy. Microsoft’s privacy statement: https://www.microsoft.com/privacy/privacystatement.
You can block or delete cookies in your browser settings, and the website works the same without them. Google also offers a browser add-on that stops Google Analytics: https://tools.google.com/dlpage/gaoptout.
Overseas
Information may be stored or processed outside Australia. The AI providers are based in the United States. Google and Microsoft may store or process information in the United States and other countries. Cloudflare is based in the United States. Hostinger stores this website in Singapore, keeps its backups in India, and is based in Lithuania. Other services we use may be elsewhere.
How long we keep it
We keep enquiry records, emails, reports and related information for as long as they are useful to us, unless the law requires otherwise. There is no set period. Chats in our AI accounts may stay there, providers may keep their own copies under their terms, and backups may hold copies.
Your requests
You can email lachlan@apexascents.com to ask about the information we hold about you, or to ask us to correct or delete it. We may ask you to confirm who you are. Where the law gives you a right to access, correction or deletion, that right applies. We can’t recall what has already gone to an AI provider.
The Privacy Act
As at the date above, we understand we are a small business operator under the Privacy Act 1988, so the Australian Privacy Principles generally don’t apply to us. That can change. If the Act does apply to a matter and you aren’t satisfied with our response, you may be able to contact the Office of the Australian Information Commissioner.
If you are in the EU or UK
Where the GDPR or UK GDPR applies, we are the controller of your information. We handle it to take the steps you ask for before any contract, and for our legitimate interests in running and promoting our business, and we send marketing email on your consent, which you can withdraw at any time. Information goes outside the EU and UK as described above, including to providers in the United States. Some transfers rely on a provider’s own safeguards, such as the EU-US Data Privacy Framework, and some may rely on none; email us to ask which. We keep information while these purposes, a legal duty or a dispute need it. You can ask for access, correction, deletion, restriction or a copy of your information, and object to how we use it, and you can complain to your data protection authority. Nothing in this notice limits those rights.
Security
No website or email system is completely secure, and we can’t guarantee the security of what you send us.
Your rights under other laws
Nothing in this notice limits rights you have under the Australian Consumer Law or any other law that can’t be excluded.
Changes to this notice
We may change this notice by publishing a new version, dated at the top.
Contact
Apex Ascents Pty Ltd
Privacy contact: Lachlan Ryan
Email: lachlan@apexascents.com